Dupe.com is a search engine and plug-in that helps users find affordable replicas of trendy designer furniture, housewares, and more. Recognizing that users of www.dupe.com seek beautiful items without breaking the bank, I felt the site could use some help–so I took on the challenge of reimagining their website as a personal project. I updated the logo, brand colors and the layout to include some sections that help users see what’s trending, search by category and simply see how it works. I also included some fun out-of-home ads to illustrate potential marketing creative.